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Business Examines the Emergence of Content Optimization Tools

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Optimizing content is critical to a company’s online presence since there is so much content available on the web to compete against. Having a proper content marketing strategy is the first step in ensuring your content is set for success. In addition, there are several content optimization tools that used along with a solid plan could help to speed up the optimization process.

according to says, for those looking to increase organic traffic on their website, they should focus on creating high-quality optimized content.

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New York – With the amount of content circulating the internet today, content optimization continues to play a crucial role in boosting a company’s online presence. In a recent survey from Demand Metric, it is said that 90% of companies use well-thought-out content marketing strategies to connect with their audience and establish their presence. And it’s highly likely many of these companies use more content optimization software to effectively employ their content optimization strategy. shares its insights on the emergence of these content optimization tools and how to best apply them to one’s content marketing efforts. 

“An average of 7.5 million blog posts are published daily, and 90% of this content does not get any traffic or see the light of day from any human visitors. But it doesn’t always have to be this way if you make a focused effort to optimize your content for Google. Content optimization is the process used by businesses to ensure that their content is structured and created in a way that Google and other search engines can effectively measure the content’s value. And the higher the value given, the higher the chances rankings for a particular piece of content will improve,” said Michael Santiago, founder of

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