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Omicron: Here We Go Again

I know we all really want COVID-19 to be over. It’s not, so brace yourself and your business for the pandemic-related swings we’re likely to see over the next few weeks and months.

Though it’s not a surprise in some ways—scientists have long warned of variants—the latest coronavirus variation, Omicron, looks like it might pose real trouble.

What kind of trouble? For now, the biggest issue is uncertainty. After all, as I write this in early December, we’ve only known about this variant for a couple of weeks. We do know that it appears to be more contagious than Delta. How much more? We’ll find out soon—but it’s already showing up in numerous countries, including in the U.S.

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